Slide 04 · Market structure · proposta 1

Stesso titolo, stesse parole della v5.0; funnel in orizzontale: pet owner a sinistra, origination layer al centro, customer a destra. 16/10/2026.

Proposta 1 · Nastri pesati — la banda è larga quanto la base del canale e si stringe con la conversione; a destra la quota di spesa per settore

03 · MARKET STRUCTURE
Two layers: origination, where owners come in at near-zero cost, and monetization where users buy digital services.
PET OWNERS · COST TO ACQUIRE ONE ORIGINATION LAYER CUSTOMERS · WHAT THEY BUY near-zero cost Our focus: four channels where the owner shows up on their own. only where a project makes it cheap
4 · Confidential — October 2026