Slide 04 · Market structure · proposte 1, 1b, 2 e 5

Stesso titolo, stesse parole della v5.0; funnel in orizzontale: pet owner a sinistra, origination layer al centro, customer a destra. 16/10/2026.

Proposta 1 · Nastri — i canali confluiscono nell'origination layer e si aprono sui sette servizi

03 · MARKET STRUCTURE
Two layers: origination, where owners come in at near-zero cost, and monetization where users buy digital services.
PET OWNERS · COST TO ACQUIRE ONE ORIGINATION LAYER CUSTOMERS · WHAT THEY BUY near-zero cost Our focus: four channels where the owner shows up on their own. only where a project makes it cheap
4 · Confidential — October 2026

Proposta 1b · Nastri, versione nuova — i canali, con i servizi costruiti sopra, sono l'origination layer; chi lo attraversa è customer

03 · MARKET STRUCTURE
Two layers: origination, where owners come in at near-zero cost, and monetization where users buy digital services.
PET OWNERS CUSTOMERS · WHAT THEY BUY ORIGINATION LAYER FREE SERVICES ON EACH CHANNEL the owner becomes a customer Our focus: four channels where the owner shows up on their own. only where a project makes it cheap
4 · Confidential — October 2026

Proposta 2 · Imbuto — i pet owner arrivano da sinistra; la bocca dell'imbuto, con i canali, è l'origination layer; dal collo in poi sono customer

03 · MARKET STRUCTURE
Two layers: origination, where owners come in at near-zero cost, and monetization where users buy digital services.
PET OWNERS ORIGINATION LAYER · FREE SERVICES ON EACH CHANNEL CUSTOMERS · WHAT THEY BUY the owner becomes a customer Our focus: four channels where the owner shows up on their own. only where a project makes it cheap
4 · Confidential — October 2026

Proposta 5 · Mappa del percorso — le fermate dei canali stanno dentro l'origination layer; alla stazione centrale il pet owner diventa customer

03 · MARKET STRUCTURE
Two layers: origination, where owners come in at near-zero cost, and monetization where users buy digital services.
Pet owners Customers WHAT THEY BUY ORIGINATION LAYER FREE SERVICES ON EACH CHANNEL the owner becomes a customer Our focus: four channels where the owner shows up on their own. only where a project makes it cheap
4 · Confidential — October 2026